CRAFT × PACKAGINGAn invitation to hold a sense of beauty passed down through generations.
ART × EVERYDAYBringing an artist’s sensibility into everyday life.
01 HISTORY & TRADITION
History and tradition
Passed down through more than ten generations: skills, aesthetic sensibilities and the memory of a place.
02 LIFE & INDIVIDUALITY
The artist’s individuality
The lives and philosophies of makers and artists, and the stories behind their expression.
03 STORY & BRAND
Co-creation with brands
Bringing a company’s aspirations into the process, to create a shared story and a distinct identity.
We bring the history and individuality of makers and artists together with the culture and values nurtured by companies and brands. Through storytelling and co-creation, LEGASEE IP creates new products and experiences, carrying culture forward to the next generation.
Behind every expression, there is a story that led to it.
Who made it, and what moved them? Co-creation at LEGASEE IP begins by understanding that background.
01 / HISTORY & TRADITION
Time carried from one generation to the next.
Skills refined over generations. An aesthetic rooted in place. What has been preserved, and what has evolved with the times. Co-creation begins with the approach of each person who carries a tradition forward.
02 / LIFE & INDIVIDUALITY
A way of seeing the world that is uniquely theirs.
The places they grew up, unforgettable experiences, questions about society. Why choose this color? Why continue this form of expression? The lives and philosophies of makers and artists give their works a distinctive character.
CRAFTS ACROSS JAPAN
Traditions from across Japan, a source of creative collaboration.
We connect the skills and stories of makers and workshops across Japan with companies and brands through co-creation.
Examples of traditional craft artists we work withIn Japanese syllabary order
Echizen washi paperFukui
Edo kiriko cut glassTokyo
Oshima tsumugi silkKagoshima
Kamakura-bori carved lacquerwareKanagawa
Karatsu and Arita ceramicsSaga
Kiso lacquerwareNagano
Kyo-yaki ceramicsKyoto
Kutani ceramics and Kanazawa gold leafIshikawa
Tsugaru-nuri lacquerwareAomori
Nambu ironwareIwate
Nibutani attus bark-fiber clothHokkaido
Hagi ceramicsYamaguchi
Bizen ceramicsOkayama
Mino washi paperGifu
We also work with many other traditional crafts from across Japan.
THE STORY WE CREATE TOGETHER
Why this artist? Why this brand?
An artist’s story and the values a company has long held dear. Finding where they meet gives the collaboration its purpose.
At LEGASEE IP, storytelling means understanding a maker’s background and a brand’s aspirations, then developing a concept they can share. We share that story through design, words and experiences.
CO-CREATIONUnderstand the story behind the expression. Create together.
CO-CREATION IDEA
Consider a gift for a company anniversary.
ANNIVERSARY GIFTA gift that gives form to the reason for giving.
The artist’s story
Passing inherited skills on to the next generation.
An artist refining skills passed down through generations, exploring new possibilities for tradition.
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The company’s aspirations
The trust we have built, carried forward.
A company wishing to thank those who have supported it and express its commitment to a lasting relationship.
A story to tell together
Carrying a legacy forward.
A commemorative gift expressing shared time and hopes for the future. Accompanied by a card sharing the artist’s skills and history, and a message from the company. Helping the recipient understand why this gift was chosen and the meaning behind it.
The continuity of tradition. An artist’s unique perspective. Every collaboration finds its focus in an individual story.
STORY INTO EXPERIENCE
Giving that story a form you can hold.
Products, gifts, places to visit. Stories live wherever brands and people meet.
01
Products and packaging
An artist’s philosophy and expression meet a brand’s aspirations in a single product, conveying to its owner why this brand has chosen to create it.
Home and lifestyle goods / Apparel / Food and beverages
02
Promotional and commemorative gifts
Express anniversary thanks or a company message through a story of co-creation. We develop gifts that convey why they were chosen, with a background worth sharing.
Pouches / Stationery / Anniversary and event gifts
03
Spatial design
We bring the history of a place and an artist’s world together with the experience the space seeks to offer, so the brand’s perspective can be felt throughout.
Hotels and stores / Offices / Exhibition spaces
FORMS OF COLLABORATION
Opening up expression. Creating more encounters with stories.
Traditional crafts and contemporary art. A glimpse of the possibilities that co-creation can open up.
CRAFT01 / Traditional crafts
Bringing inherited aesthetics into life today.
Lacquer, cut glass, overglaze painting, weaving and carving. Expressions born of skill, reimagined in everyday objects and packaging. Holding an object becomes an invitation to discover its story.
Examples of creative applications
Pouches, pens and packaging
01POUCHES
Pouches
The colors of overglaze painting and the rhythm of weaving, a pleasure to carry with you.
Expression
Pomegranates in overglaze color
The rhythm of weaving
Light and shadow in carving
02STATIONERY
Pens
The character of lacquer, glaze and cut glass, an accent at your fingertips.
Expression
Lacquer grain
The landscape of glaze
The light of cut glass
03PACKAGING
Beer bottle labels
An invitation to hold a sense of beauty passed down through generations.
Expression
Lacquer grain
The light of cut glass
The landscape of glaze
ART02 / Contemporary art
Bringing a unique perspective into everyday encounters.
A personal view of the world, expressed in color, line and form. Through the things we wear and hold, we bring an artist’s sensibility and questions into daily life.
Examples of creative applications
Pouches, pens and packaging
01POUCHES
Pouches
Bold fields of color and free-flowing lines for everyday style.
Expression
The rhythm of color fields
The resonance of lines
02STATIONERY
Pens
A small object can open the door to its artist.
Expression
The rhythm of color fields
The resonance of lines
03PACKAGING
Beer bottle labels
A bottle becomes an encounter with art.
Expression
The rhythm of color fields
The resonance of lines
BEYOND THE PATTERN From objects to spaces.
PRODUCT COLLABORATION
Beyond the touch, there is a maker.
The character of “lacquer grain” on perfume bottles and jubako boxes.
SPATIAL DESIGN
A place to encounter a story.
An artist’s world and a place’s history become a memorable experience.
MAKE THE STORY FELT
Something you hold, a story you want to share.
Who made it, and why did this collaboration come about? We consider the form it takes until that background reaches its audience.
A STORY TO SHAREFrom the object in your hands to the maker’s story.
01 / WORDS
Adding words.
Labels and enclosed cards share the artist’s words, the story of their skills and the brand’s aspirations.
02 / CONTENTS
Opening up the story.
Web content, films and interviews tell the maker’s journey and the process of co-creation.
03 / EXPERIENCE
Sharing through experience.
Exhibitions, spatial design and conversations with artists create opportunities to encounter the story.
HOW WE WORK
Co-creation begins with listening to your aspirations.
What you want to convey, brought to life with a maker. We shape the concept and approach around your needs.
01 / LISTEN
Listening to your aspirations
We listen to your company’s background, objectives and intended audience, as well as your budget and timing.
02 / DISCOVER
Finding where stories meet
We explore the history and philosophy of makers and artists to identify a focus for collaboration that connects with your brand.
03 / CO-CREATE
Giving it form, together
We develop the concept and design with the maker, agreeing on materials, finishes, scope of use and terms.
04 / SHARE
Delivering the creation with its story
We plan every application, from producing objects and spaces to creating the words and content that tell their story.